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The Important Role Of Instagram Stories In Your Marketing Strategy

Instagram Stories has only been around for a few years, but it already managed to gain huge popularity, enjoyed by more than 400 million daily users. If you never used this feature before, the whole idea can be pretty daunting.

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There is already a large number of businesses utilising the power of Instagram Stories for marketing purposes, and once you get the hang of it, posting regularly doesn’t have to be a chore.

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So, why should you be using Stories for your business?

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  • To start with, people seem to love the feature, and it can be really effective. The average time spent by users on Instagram since the introduction of stories is 28 minutes, with over one-third of them watching Stories every day. Studies show that 20% of Stories posted by a business result in direct interaction with users.

  • If you have over 10,000 followers on your Instagram account, you can unlock additional features. One of the most prominent of them is the ability to post links on a Story so users can go directly where you want them to go.

  • Live Instagram Stories is a growing trend. This is mainly because consumers seem to be attracted to live streams. This means that you can live stream events, host Q&A sessions, etc.

  • There is generally less preparation involved in creating Stories, as you can post as much as you like without being intrusive because users can choose whether to watch them or not. Plus, as the post will disappear after 24 hours, you don’t have to worry about making it quite so polished.

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Over 50% of businesses using Instagram make use of the Instagram Stories feature, so it is about time that you do the same.

Considering the stats quoted in the infographic below, it is clear that Instagram Stories offers huge marketing potential for businesses of all sizes. It can help you to reach a broader range of audience, promote your brand, built hype, and keep your business current and interesting. Not to mention the fact that you can take social engagement to a whole new level.

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You can  find all the details and a complete Infographic about Instagram Stories here at 99firms.com . @philgonzalez

#RobotMyself, the new Instagramers Gallery contest on Instagram

#RobotMyself, the new Instagramers Gallery contest on Instagram, together with Espacio Fundación Telefónica

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Participate in #RobotMyself, the new @igersgallery contest in which robots are the protagonists!

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Participate in this new Instagram contest by publishing images with the hashtag #RobotMyself that reflect how artificial intelligence, robotics or new forms of connectivity are transforming our lives.

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The robots are here and they are here to stay. In the last few years, the digital era has changed the way we relate, work and see the world. We live permanently connected, we live with the “machines”, we work with them, some-how, we are cyborgs.

By reason of the exhibitions “Nosotros, robots” (“We, robots”) and “Más allá de 2001. Odiseas de la Inteligencia” (“Beyond 2001. Odysseys of Intelligence”), which can be visited at Espacio Fundación Telefónica starting in October, we are looking for images that reflect how artificial intelligence, robotics or new forms of connectivity are transforming our way of working and our daily lives, and how they will do in the future.

In order to participate, upload your image to Instagram with the hashtag #RobotMyself from September 24 to October 14 included. The 50 best images will be exhibited at the Instagramers Gallery in November.

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Thanks to LaChrome, our printing partner, the authors of the selected photos, will be able to collect their photo in 18×18 format once the exhibition finishes. More details later.

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See you at the @igersgallery!

 

 

Contest rules

 

 

 

Instagramers Worldwide Instameet Announcement 2018, 06-07 Oct.

With more than 600 Instagramers groups in 80 countries, Instagramers (aka @Igers) community was the first Instagram’s fans community launched ever. Our hashtag #igers is up to 240 million pics on Instagram! We made tons of friends, we married people, we had dozens of “Instababies”, fruit of thousands of Instameets around the world. We want to celebrate our 8th anniversary with you all!

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2010 seems so long time ago. Let´s have a “revival”! .

Instagramers Worldwide Instameet 06 and 07 october 2018

2010: We were less than 3 or 4 million Instagram lovers around the planet. Instagram was a place where mobile photography was reigning and thousands of users around the world wanted to go further than a social media friendship built through pictures. They were eager to meet each other in “the real life”.

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Our Igers (a.k.a Instagramers) groups of Madrid, Portland, Barcelona, London turned to be the really first promotors of a spontaneous and worldwide instameets movement on Instagram. So good memories! Today things have changed a lot on Instagram, we are more than 1.000 million users and our behaviours and interests are really different from 2010 but Instagramers Networks still supports the idea that “not everything is based on funny stories, using masks, running after followers and likes”. PEOPLE are still important too. . Let´s celebrate a new Worldwide Instameet! Our own #IgersWorldInstameet!

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Instagramers Network wants to celebrate once again a global and enthusiastic #IgersWorldInstameet next October 06 and 07th and call all its IGers local communities to participate!!! . How to join our #IgersWorldInstameet? . There is different ways to join our global movement. .
  1. Check if there is an official IGers local chapter in your city. If yes, join there Instameet!
  2. If there is no Igers local chapter in your city you can organize your own instameet, photowalk etc. with 3, 5, 8 or 100 Instafriends! Please use our hashtag #igersworldinstameet and local chapter #igersworldinstameet_nameofyourcity for example… so we can enjoy your pictures!
Where will we celebrate Instagramers World Instameet around the world? . We will communicate progressively here the groups that will participate so keep connected!

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Instagramers Malmoe (Sweden)

After a long time of silence Instagramers Malmoe proudly Announces SCOTT KELBY’S WORLDWIDE PHOTOWALK on Saturday October 6th 13.00-15.00

More info here!   . . So don´t miss our IgersWorldInstameet!! . @igers You will find here tips to organize an Instameet.

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And these are the #PasateAlModoAvion contest winners!

And these are the #PasateAlModoAvion contest winners!

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We are very pleased to present you the #PasateAlModoAvion (airplane mode) summer contest winners; soon you’ll be able to visit the exhibition at the Instagramers Gallery!

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We would like to thank everybody who has been participating; more than two thousand “airplane mode” pictures were uploaded to Instagram; relax, fun, unwinding, beach, sun and moments of peace. Soon you’ll be able to visit the exhibition at the Instagramers Gallery, located at the Telefónica Foundation in Madrid. See you there!

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A big congrats to @crisbal2012, @fotosensible y @tatsuhattori, the three final winners who will receive the “Pásate al modo avión” book (Oberon, 2018), by Phil González, creator of the Instagramers community, and Jimmy Pons!!

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@crisbal2012

@fotosensible

@tatsuhattori

 

. And these are the other 47 #PasateAlModoAvion contest winners Click to view slideshow.

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Last, but not least, thanks to LaChrome, our printing partneryou can pick up your picture once the exhibition finalizes. More info closer to the date. 

 

All pictures are printed by LaChrome

We’re open from Tuesday to Sunday, from 10am to 8pm.

 

 

See you soon at the Instagramers Gallery, Fuencarral 3, en Madrid!

@igersgallery